We Specialise In Building Brand Ecosystems for Health Professionals in 12 Weeks
We help healthcare businesses build brands that look approachable, grow boldly, and scale sustainably.
Brands and systems built specifically for allied health practices
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Designed with real clinical systems in mind
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Brands and systems built specifically for allied health practices • Designed with real clinical systems in mind •
Brands we’ve helped build
How your brand grows depends on how you choose to build it
Do it Yourself
Refine and evolve your brand internally, around clinic hours, family life, and everything else you are already carrying.
This usually means chipping away at your website late at night, revisiting decisions multiple times, and moving slowly because brand work is competing with clinical priorities.
It can work, but it often takes months or years to reach clarity, simply because focused time is scarce.
Work with Clinic Crafted
Work with someone who understands allied health, digital systems, and how brands grow when time is limited.
Clinic Crafted takes the thinking, structuring, and execution off your plate so progress happens in focused windows rather than spare moments. Decisions are made with context, systems are designed intentionally.
This path is for practices who want momentum without sacrificing their energy or focus.
Both paths lead somewhere. The difference is how long it takes and how much of you it requires.
What’s Included in the Clinic Crafted Brand Refinement
Over a 12 week period we’ll work together to craft your brand, signature product/program and voice.
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Understand your positioning, audience, and values so your brand is built with intention (not guesswork).
Strategy & clarity session
Ideal client profile
Tone of voice + brand positioning
Competitive audit
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A recognisable, consistent look that builds trust from your first impression.
Logo suite (primary, secondary, icons)
Font and colour system
Imagery + graphic treatments
Brand style guide PDF
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Say what you do clearly, confidently, and in your own voice.
Tagline + microcopy
Website and social prompts
Voice + tone framework
Messaging cheat sheet that is compliant with your regulatory body (for example AHPRA (AUS) and AHANZ (NZ)).
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Design and structure that guide people from curiosity to conversion.
Homepage structure + content
Booking systems integration
SEO-aligned copywriting prompts
Ready to launch website!
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Turn interest into bookings with an intentional welcome sequence.
Whether someone downloads your lead magnet or wants to learn more, their first few emails are crucial. We’ll write and structure a 5-part sequence to introduce your brand, build trust, and guide them toward booking or deeper engagement.
Includes:
5-part email sequence (strategy + copy)
Lead magnet opt-in automation outline
Segmenting strategy: lead vs. potential client
Email subject lines and call-to-action prompts
Bonus: Need a lead magnet? We can design and structure it as an add-on.
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Creation of on-brand PDF’s and presentations: course material, patient referral forms, letterheads, professional development course workbooks and material.
On going social media content creation.
Ongoing support: We have a monthly brand retainer that can be cancelled at anytime. It is perfect if you have design heavy or content creation intensive months.
Compliance Friendly Website Copy
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Ongoing Support Options
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Compliance Friendly Website Copy • Ongoing Support Options •
Frequently Asked Questions
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This depends on your business needs, technical ability, and time you have to invest in learning software and systems. We work with platforms such as: Wordpress, Webflow, Framer, Caard, Squarespace and more!
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We work with a variety of different booking platforms to integrate into websites. We work with platforms such as: Splose, Halaxy, Clinko and more!
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You choose the software and pay for it (like Cliniko or Halaxy)—we handle integration and styling.
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Short answer? Yes.
Long answer? Yes. Our A4 templates we create for you can make it easy to create branded workshop materials. But, if you want a little more help to create a fully branded course experience with a complete end-to-end experience we can definitely help with that!
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8-12 weeks from start to finish. You’ll launch with confidence and look like a seasoned pro.
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To a certain extent. We make every endeavour to make sure copy is AHPRA safe and compliant. However, you are ultimately responsible for the final review and say on the copy on your website. We’ll get it the majority of the way there then you’ll have to review, edit, and approve it before we send it live!
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We get it - maintaining cashflow is important! Therefore, we offer a variety of payment options from: 2 monthly payments, 3 monthly payments, or 4 monthly payments. You can choose your preferred cadence during onboarding. These are processed automatically each month until your invoice is paid in full.
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Book in your quick (and FREE) brand call here. Even if we aren’t the right fit we promise you’ll walk away from this 30 min session with a little more clarity about how to approach your online brand and presence.
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In theory, yes. But what we really want to do is to start all projects from the same foundation - one that has a long lasting brand fabric so you can actually scale.
That means sometimes we have to strip away all of the existing branding and build it from the ground up. It’s a bit like saying “My hip replacement is a little off could you just switch out the screws?”. In theory, yes. In reality the screws aren’t really the foundational element that needs changing.
However, if you do have a lot of existing signage and brand collateral we can work within that so you don’t have to change everything you’ve invested in.
We’re on a mission to help 100 Allied Health businesses build a brand and business they love this year!
Hi, I’m Morgahna! Founder of Clinic Crafted.
I’ve spent years working across branding, digital systems, and online communication, both in Australia and internationally, and I now run Clinic Crafted as the allied health focused arm of my broader design and systems work.
Along the way, I built and sold a women’s health app in the endometriosis space, working closely with both patients and practitioners. I also gave a TED Talk on endometriosis (because women’s health matters!). Those experiences deeply shaped how I think about healthcare, communication, and the role digital systems play in supporting real people.
I’m also married to a physiotherapist, which means I have a very real, everyday understanding of the pressures, constraints, and decision making that come with running a clinical practice.
Clinic Crafted exists because I care about building allied health brands that feel approachable, engaging, and ready for growth in a increasingly digital environment.
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Let’s Make Your First Impression Unforgettable
Most clinics launch with a logo and a hope.
Your clinic will (re)launch with a brand that builds trust, a website that books clients, social media guidance and templates that look consistent, and authority assets that position you to lead.
Here’s what people are saying
The best testimonial? please reach out to ANY of the clients we’ve worked with before.
